Who We Are

Founded in 1954, American has built a market-leading reputation for exceptional customer service, selection, and price earning us numerous awards as an outstanding retailer of furniture, consumer electronics and appliances. Over the years, American has become known for building beautiful retail stores that are well-appointed and meticulously maintained.

Each store averages approximately 130,000 square feet in size. Our distribution center, on the outskirts of Milwaukee and our service operations based in Madison support our retail operations.

Corporate headquarters are based in Madison, Wisconsin, with 11 current retail stores:
Wisconsin (six stores): Madison East, Madison West, Brown Deer, Waukesha, Oak Creek, Appleton.
Illinois (two stores): Peoria, Rockford.
Iowa (two stores): Des Moines, Davenport.
Michigan (one store): Marquette

Two important elements of American's mission and vision are to "serve and support the community" as well as our "dedication to community partnership". Nowhere is this more evident than in the support American and its employees give to the United Way. In addition to the various volunteer roles that American employees assume, from board members to volunteer fire fighters, American also supports numerous charitable and community organizations.